Fitness Industry Trends in 2023

The fitness industry has been emerging rapidly in the past few years. With the rise in digital technology, people are also slowly sliding towards online fitness as well. There are several fitness industry trends that emerged in 2023 after the COVID-19 pandemic. People have become more aware of their health and have started to work on it. 

Fitness Trends in 2023

Let’s take a look at some of the fitness industry trends in 2023:

1. Online Workouts: Online workouts and training sessions are the most prominent changes that the fitness industry has seen. With the emergence of technology, many gyms, studios, and even fitness trainers have started giving online classes. It is flexible, affordable, and easily accessible. 

2. Fitness Wearables: Fitness wearables like smartwatches, fitness bands like fitbit, and Oura ring have become quite the trend that monitors your blood oxygen levels, stress hormone response, sleep cycle, calories, heart rate, distance covered, number of steps, and much more. It is one of the most popular fitness trends in 2023. Did you know, According to Fortune Business Insights, the fitness tracker market size has been increasing every year and is expected to reach $114.36 billion by 2028?

3. Low-Impact Workouts: After the pandemic, many people who were living a sluggish lifestyle are considering improving their overall well-being. Many of them don’t get into gyms or fitness because they find the high-intensity, high-impact workouts very intimidating. Catering to them with low-impact workouts has been widely appreciated and gaining a lot of popularity as well. It has become the current fitness trend this year. Nowadays, gyms offer low-impact workouts for beginners with group classes and simple equipment like rowing machines, steppers, etc.

4. Fitness for Oldies: As the population is aging, there is an increasing demand for fitness classes for older adults. Fitness programs that focus on mobility, flexibility, & balance are becoming popular. These exercises help older people to stay healthy even in their old age. 

5. Mini-Workouts: When you hear the word fitness or workout, you might think it is a gigantic task where you have to dedicate hours to workout and you will be tired. However, this is not the case in today’s world. Many people prefer shorter workout sessions with frequent gaps in between. Say you work out for 15 minutes thrice a day, you won’t be tired a lot. Mini-workouts are also very easy to fit into the daily schedule and one can focus on different body parts in each session.

6. HIIT Workouts: High Intensity Interval Training has been around for a couple of decades but it was not as popular as it is today. As more and more people have become aware of its benefits, it has become one of the most popular fitness trends of 2023. HIIT workout trend involves performing short bursts of exercises like squats, kettlebell swings, etc. followed by even shorter rest periods and repeated for multiple rounds.

7. Functional Fitness: Functional fitness involves performing movements that simulate things that you will usually do outside the gym like pulling a rope or flipping a tire. This type of routine brings in more variety and challenge as compared to the conventional sets and reps style of working out on the gym floor. Some examples of functional fitness workouts are pushing a weight sled, using battle ropes, doing burpees, and doing plyometrics. This is slowly becoming one of the top fitness industry trends of 2023 where people are setting up personal functional fitness areas as a part of their home gyms or community gyms.

So, these are some of the current fitness trends of 2023 that are emerging in the industry. Lastly, more and more people are opting for certified personal trainers and nutrition experts who can guide them in the right direction to achieve their fitness goals. The fitness industry is constantly evolving and these emerging trends might give the industry an entirely new shape in the future. It will be interesting to see how the fitness industry adapts to the latest technology and the changing needs & demands of its clients.